As a Peruvian-Austrian born and Paris based creative, Alexandra started her career in journalism and media before entering the fashion industry.
She collaborates with multicultural networks on a global level in English, French, German, Spanish and Italian.
7+ years of experience, fashion, journalism, digital and media
Retail, buying, merchandising, editorial, styling, e-commerce, social media, marketing
Entrepreneurship, creative direction, leadership, strategic management
Proven success in menswear, womenswear, accessories & lifestyle
Excellent product and brand knowledge: luxury, designers, high-end, avant-garde, streetwear and contemporary
Extremely passionate about young, emerging talent and putting newness at the forefront
Own strong sense of vision and style
Polyglot, fluent in 5 languages: German, Spanish, English, French, Italian
Strategic, creative, passionate and positive with a can-do attitude
Passionate about collaborating with multicultural networks on a global level
Rigorous, analytical and performance-oriented
Curious, enthusiastic and determined to push boundaries
High ability to identify and explore new business opportunities and initiatives
Team player with strong communication and problem-solving skills